Article Writing And Marketing

When it comes to using articles to promote your websites there’s a few key things you need to remember. Whether you’re writing articles as content for your website or writing to submit to the article directories to drive traffic back to your websites/blogs or affiliate programs many of the elements are the same.

Before you start writing make sure you have a reasonable understanding of your subject. Your article needs to be informative and not just a sales pitch; if you’re submitting to the article directories you may find your articles being declined if you write a promotional page rather than article that provides the information people want.

Keywords and keyword phrases are very important. While you won’t want to over-use your keywords you need to have a certain percentage to help when it comes to search engines and ranking, yet you need to keep them in tune with your article. Readers may be turned off if they encounter too many words that are used only to boost ranking and really have no relevance or are not needed.

If you’re submitting your article to the ezines and directories etc don’t forget to include the link back to your site in the resource box. Some directories allow anchor text (where you can use a key phrase as your link) while others will only allow the url, either way it’s important because often if people enjoy your article they will follow the link back to your site.

If you’re writing an article as content for your own site you can also scatter a few links throughout your article to your other pages or affiliate programs etc.

Of course the most important thing of all is your content. If you can find the balance between keyword density and informative content, good grammar and spelling etc you’ll not only have highly ranked articles you’ll have people flocking to your sites as know they will find just what it is they are looking for.